Who we are

Where Modern Systems Meet Timeless Craft

The senior marketing team your travel & hospitality brand has been looking for.

Your brand deserves a better kind of agency. Citrus & Slate blends strategic thinking, performance-driven creative, and intelligent workflows to help ambitious brands grow with clarity and confidence. Because the best growth isn’t chaotic. It’s intentional.

Our decades of expertise across some of the world’s largest travel, hospitality, and retail brands, paired with intelligently-enabled systems that increase efficiency and drive performance, will help your business move faster with confidence.

This is growth, built with intention.

LET’S BUILD SOMETHING BRILLIANT TOGETHER

Who we are

Where Modern Systems Meet Timeless Craft

The senior marketing team your travel & hospitality brand has been looking for.

This is growth, built with intention.

LET’S BUILD SOMETHING BRILLIANT TOGETHER

Where Modern Systems Meet Timeless Craft

The senior marketing team your travel & hospitality brand has been looking for.

Our decades of expertise across some of the world’s largest travel, hospitality, and retail brands, paired with AI-enabled systems that increase efficiency and drive performance, will help your business move faster with confidence. This is growth, built with intention.

LET’S BUILD SOMETHING BRILLIANT TOGETHER

WHO YOU ARE

Great Travel Brands,
Deserve Better Systems

You don't need another agency.

You need the right senior team.

You don't need another agency. You need the right senior team.

You have a strong brand. Capable staff. Solid partners. But somehow the pieces aren't connecting. Priorities shift faster than execution can keep up. The strategy made sense on paper but hasn't translated into real momentum. And you're spending more time managing the work than doing it.

You don't need more vendors. You need experienced creative, content, and strategy leaders who work as one connected team. That's Citrus & Slate.

Brand & Experience Design
Content & Copy Systems
Strategy & Growth Intelligence

Brand & Experience Design
Content & Copy Systems
Strategy & Growth Intelligence

Brand & Experience Design
Content & Copy Systems
Strategy & Growth Intelligence

what we do

Built Different,
By Design

Most agencies sell you deliverables.
We build something better.

A growth system designed around your brand, your goals, and your customers. Strategy, creative, and content work together as one connected system, designed to compound over time.

Most agencies sell you deliverables.

We build something better.

A growth system designed around your brand, your goals, and your customers. Strategy, creative, and content work together as one connected system, designed to compound over time.

Most agencies sell you deliverables. We build something better.

A growth system designed around your brand, your goals, and your customers. Strategy, creative, and content work together as one connected system, designed to compound over time.

Citrus & Slate was designed to solve the problems marketing leaders face at every stage: fragmented partners who don’t connect, junior teams who need managing, and strategies that look great on slides but stall in execution.

So we stopped working inside that system and built a better one. Our growth system is built around a six-stage cycle designed to get smarter with every iteration.

CURIOUS WHAT THAT LOOKS LIKE?

Expert-Led

Senior experts lead every engagement. The same people shaping the thinking are responsible for the execution. Most agencies save their best people for the pitch. We put ours on your actual work.

No junior handoffs. No account layers.

Senior experts lead every engagement. The same people shaping the thinking are responsible for the execution. Most agencies save their best people for the pitch. We put ours on your actual work.

No junior handoffs. No account layers.

Senior experts lead every engagement. The same people shaping the thinking are responsible for the execution. Most agencies save their best people for the pitch. We put ours on your actual work. No junior handoffs. No account layers.

Intelligently-Enabled

AI helps us move faster and test more ideas. But tools don't replace judgment. Technology provides speed and scale.

Our team provides direction, taste, and experience.

AI helps us move faster and test more ideas. But tools don’t replace judgment. Technology provides speed and scale.

Our team provides direction, taste, and experience.

AI helps us move faster and test more ideas. But tools don’t replace judgment. Technology provides speed and scale. Our team provides direction, taste, and experience.

Built for Partnership

We work with a select number of brands at a time, by design. That means every client gets direct access to senior thinking, faster response, and a team that's genuinely invested in their growth.

Committed to growth. Not just deliverables.

We work with a select number of brands at a time, by design. That means every client gets direct access to senior thinking, faster response, and a team that’s genuinely invested in their growth.

Not just their deliverables.

We work with a select number of brands at a time, by design. That means every client gets direct access to senior thinking, faster response, and a team that’s genuinely invested in their growth. Not just their deliverables.

“AI can create anything. That doesn’t mean it has good taste.”

Who we are

HOW WE WORK

Built for Momentum,
Not Milestones

Most agency relationships are built around projects. A campaign here. A website there. Work that gets done and then stops. We work differently.

Citrus & Slate operates as an ongoing growth partner, not a traditional agency. That means we’re invested in your brand the same way you are — continuously designing, executing, and refining the creative and strategic systems that build real momentum across every channel.

Every partnership is structured around what you actually need.
The right level of strategic ownership, creative leadership, and execution support for where your brand is right now.

Every partnership is structured around what you actually need. The right level of strategic ownership, creative leadership, and execution support for where your brand is right now.

OUR PARTNERSHIP MODEL

Tier 1

Growth Clarity

Strategic guidance for teams that need focus before they scale. We help you clarify priorities, find your biggest growth opportunities, and build a roadmap that gives your team the direction and confidence to move forward. Clarity isn't just a starting point. It's what every other part of the system depends on.

Strategic guidance for teams that need focus before they scale. We help you clarify priorities, define your highest-leverage opportunities, and build a roadmap that gives your team the direction and confidence to move forward. Clarity isn’t just a starting point. It’s what every other part of the system depends on.

Best for: Teams whose marketing feels scattered, or who need a confident direction before investing in execution.

Typical engagement: A fixed-fee, 4–6 week engagement.

What we give: An honest look at what's working, what isn't, and where attention is being wasted. We review your brand, customer journey, and channels, audit your creative against your competitors, and align your stakeholders around the opportunities that matter most.

What you get: A creative and competitive review, a priorities audit, an opportunity map of your 3–5 biggest growth areas, and a 90-day roadmap with clear owners and success measures. It's a plan your team can run with on its own, or one we can execute together.

Tier 2

Growth Momentum

Our core partnership. We step in exactly where your team needs us most. Your people keep doing what they do best. We bring the senior expertise and capacity to cover what's missing.

Foundational planning, plus creative and strategic framework development. We actively design, build, and optimize the creative and strategic systems that power omnichannel marketing performance. This is where strategy becomes execution, and execution becomes momentum.

Best for: Brands with a capable marketing team and a clear gap, who need senior people to fill it.

Typical engagement: Ongoing monthly retainer, scoped around the specific gaps in your team.

What we give: Whatever your team is missing. That might be senior strategy and creative direction to guide a more junior team. It might be owning email and social while your team focuses on on-property activations. Or a visual identity and brand playbook your team produces against, or ongoing strategic reviews, performance analysis, and creative recommendations.

What you get: Everything in Tier 1, plus a true partner in the trenches with you. Your team gets stronger, and the gaps stop slowing you down.

Tier 3

Growth Partnership

Think of this as your marketing department, just better. You get dedicated senior leadership across creative, content, and strategy, fully invested in your brand. No recruiting. No managing. No overhead. Just experienced people doing great work, without the cost of building an in-house team.

Think of this as your marketing department, just better. You get dedicated senior leadership across creative, content, and strategy, fully invested in your brand and accountable for outcomes. No recruiting. No managing. No overhead. Just experienced people doing great work, for a fraction of what an in-house team would cost.

Best for: Brands that want a complete senior marketing function, or have open marketing roles they'd rather fill with a team that's already in place.

Typical engagement: Ongoing monthly retainer. We operate as your full marketing function.

What we give: We own it end to end. Your marketing strategy and annual plan. Brand, campaigns, and creative across every channel. Content, email, social, and web running as one connected system. Performance reporting and a plan that gets sharper every cycle.

What you get: One senior team accountable for all of it. This is a long-term partnership built to compound.

social proof

SOCIAL PROOF

Trusted by Brands That
Value Clarity and Craft

Trusted by Brands That Value Clarity and Craft

Trusted by Brands That
Value Clarity and Craft

Over the course of our careers, our team has led creative, content, and strategy for some of the world’s most recognized brands across travel, hospitality, and beyond.

LET'S WORK TOGETHER

Client Results

Hospitality · Growth Momentum

From Fragmented Marketing to a Brand Built to Scale

A multi-brand luxury hospitality portfolio needed a marketing system built for luxury travel brands, not a generic playbook. Here’s what changed when strategy, creative, and content started working as one.

Read the Case Study

on our minds

Discover Insights: Honest thinking on strategy, creative, and what it takes to grow with clarity and intention. Expect fresh perspectives on AI, hospitality marketing, and the ideas shaping how premium brands grow.

SEE WHAT'S ON OUR MINDS