Citrus & Slate

A Better Kind of
Agency Relationship

Most agency relationships are built around projects. A campaign here. A website there. Work that gets done and then stops. We work differently. Citrus & Slate operates as an ongoing growth partner, invested in your brand the same way you are and structured to build real momentum across every channel.

LET'S START A CONVERSATION

OUR GROWTH SYSTEM

Built Around Your Brand, Designed to Compound

Built Around Your Brand,
Designed to Compound

Every discipline we practice is designed to work with the others. Strategy informs creative. Creative elevates content. Content feeds performance. And performance sharpens strategy.

That's not how most agencies are structured. It's exactly how we are. We use intelligently-enabled workflows throughout our process to move faster, test more, and surface insight more quickly. But the thinking, the direction, and the creative judgment are always ours.

The result is a marketing system that gets smarter, sharper, and more effective with every cycle.

Clarify

Understand the business, the audience, and where the real growth opportunities live.

Audience research · Business priorities · Brand positioning · Competitive landscape

PLAN

Build the roadmap that connects strategy to execution.

Channel strategy · Campaign planning · Content calendar · Budget prioritization

CREATE

Design and produce the creative, content, and systems that power the brand.

Brand identity · Web and digital experience · Content and copy systems · Email and CRM design · Campaign creative

LAUNCH

Put the work into market with speed and precision.

Production management · Campaign activation · Channel deployment · Implementation support

MEASURE

Evaluate what's working, what isn't, and why.

Performance reporting · Audience insight · Channel analysis · Creative review

REFINE

Improve the system based on what we've learned.

Testing and optimization · Messaging iteration · Strategy adjustments · Next-cycle priorities

THE PARTNERSHIP MODEL

The Right Level of Partnership
for Where You Are

Every Citrus & Slate engagement is structured around an ongoing relationship.

Whether that starts as a focused project or a long-term retainer, the goal is always the same: build momentum that compounds over time.

We offer three levels of engagement, each designed around a different stage of need. All of them include direct access to senior leaders across strategy, creative, and content.

Not sure which tier below is right for you?

LET'S TALK IT THROUGH

Tier 1

Growth Clarity

Strategic guidance for teams that need focus before they scale.

We help you clarify priorities, define your highest-leverage opportunities, and build a roadmap that gives your team the direction and confidence to move forward. Clarity isn't just a starting point. It's what every other part of the system depends on.

Strategic guidance for teams that need focus before they scale. We help you clarify priorities, define your highest-leverage opportunities, and build a roadmap that gives your team the direction and confidence to move forward. Clarity isn’t just a starting point. It’s what every other part of the system depends on.

Best for: Teams that need a confident direction before investing in execution.

Typical engagement: 4–6 weeks

What we give: Competitive research, marketing prioritization, goal alignment, strategic roadmap.

What you get: A clear growth plan, channel priorities, messaging direction, and a 90-day action plan.

Tier 2

Growth Momentum

Foundational planning, plus creative and strategic framework development.

We actively design, build, and optimize the creative and strategic systems that power omnichannel marketing performance.

This is where strategy becomes execution, and execution becomes momentum.

Foundational planning, plus creative and strategic framework development. We actively design, build, and optimize the creative and strategic systems that power omnichannel marketing performance. This is where strategy becomes execution, and execution becomes momentum.

Best for: Brands ready to build and need senior hands on the strategy and the work.

Typical engagement: Ongoing monthly retainer with dedicated senior leadership.

What we give: Creative direction, content systems, program and campaign strategy, and ongoing optimization across channels.

What you get: Everything in Tier 1, plus a true partner in the trenches with you. Continuously building, refining, and improving.

Tier 3

Growth Partnership

Think of this as your marketing department, just better. You get dedicated senior leadership across creative, content, and strategy, fully invested in your brand. No recruiting. No managing. No overhead. Just experienced people doing great work, for a fraction of what an in-house team would cost.

Think of this as your marketing department, just better. You get dedicated senior leadership across creative, content, and strategy, fully invested in your brand and accountable for outcomes. No recruiting. No managing. No overhead. Just experienced people doing great work, for a fraction of what an in-house team would cost.

Best for: Brands that want a complete senior marketing function without the cost and complexity of building one in-house.

Typical engagement: Ongoing monthly retainer with dedicated senior leadership.

What we give: Strategy, creative direction, content, campaign planning, performance insight, and elevated marketing leadership.

What you get: Everything in Tier 1 & 2. This is a long-term partnership built to compound.

WHY IT WORKS

Senior Thinking
at Every Stage

OUR GROWTH SYSTEM

The partnership model isn't just about continuity. It's about compounding. The longer we work together, the more we understand your brand, your audience, and what moves the needle for your business. That knowledge doesn't reset at the end of a project. It builds.

Most agencies front-load their best people on the pitch and pull them back once the contract is signed. We work the opposite way.

The senior leaders who shape your strategy are the same ones executing it, from day one through every iteration.

Expert-Led

Senior experts lead every engagement. The same people shaping the thinking are responsible for the execution. Most agencies save their best people for the pitch. We put ours on your actual work.

No junior handoffs. No account layers.

Senior experts lead every engagement. The same people shaping the thinking are responsible for the execution. Most agencies save their best people for the pitch. We put ours on your actual work. No junior handoffs. No account layers.

Senior experts lead every engagement. The same people shaping the thinking are responsible for the execution. Most agencies save their best people for the pitch. We put ours on your actual work.

No junior handoffs. No account layers.

Intelligently-Enabled

AI helps us move faster and test more ideas. But tools don't replace judgment. Technology provides speed and scale.

Our team provides direction, taste, and experience.

AI helps us move faster and test more ideas. But tools don’t replace judgment. Technology provides speed and scale. Our team provides direction, taste, and experience.

AI helps us move faster and test more ideas. But tools don’t replace judgment. Technology provides speed and scale.

Our team provides direction, taste, and experience.

Built for Partnership

We work with a select number of brands at a time, by design. That means every client gets direct access to senior thinking, faster response, and a team that's genuinely invested in their growth.

Committed to growth. Not just deliverables.

We work with a select number of brands at a time, by design. That means every client gets direct access to senior thinking, faster response, and a team that’s genuinely invested in their growth. Not just their deliverables.

We work with a select number of brands at a time, by design. That means every client gets direct access to senior thinking, faster response, and a team that’s genuinely invested in their growth.

Not just their deliverables.

WHAT TO EXPECT

How a Partnership Actually Begins

We keep the onboarding process simple. No lengthy RFP processes. No procurement gymnastics. Just a straightforward conversation about your brand, your goals, and whether we're the right fit for each other. If we are, here's what happens next.

Step 1

The Conversation

We start with a focused discovery call to understand your brand, your challenges, and where you want to go. No pitch decks. No pressure.

Step 2

The Recommendation

Based on what we learn, we'll recommend the partnership tier that makes the most sense for where you are right now. Honest, straightforward, no upsell.

Step 3

The Kickoff

Once we're aligned, we move quickly. Within the first weeks, we're already building clarity, mapping priorities, and laying the foundation for momentum.

Your brand deserves a better kind of agency.

Let’s build something brilliant together

get to know us

WORK WITH US

our partnership model

our services

Connect with Us

Get in Touch