Growth Works Better When the Right People Are in the Room
Growth Works Better When the Right People Are in the Room
Growth Works Better When the Right People Are in the Room
Three senior leaders. Decades of experience inside some of the world's most recognized brands. One shared belief: that great work deserves a better system. So we built what we wished had existed.
Three senior leaders. Decades of experience inside some of the world’s most recognized brands. One shared belief: that great work deserves a better system. So we built what we wished had existed.
our story
OUR STORY
Great Ideas Deserve Better Systems
Great Ideas Deserve Better Systems
Great Ideas Deserve Better Systems
We spent years leading creative, content, and strategy for some of the world's most recognized travel, hospitality, and retail brands — both in-house and for creative agencies.
We spent years leading creative, content, and strategy for some of the world’s most recognized travel, hospitality, and retail brands — both in-house and for creative agencies.
The work was good. The results were real. But the system kept getting in the way.
Great ideas slowed down. Momentum disappeared inside layers of process, handoffs, and misaligned priorities. The work didn't suffer because people lacked talent. It suffered because the system made clarity hard and speed expensive.
So we stopped working inside that system and built a better one.
“Growth doesn't come from doing more. It comes from doing the right things consistently, with clarity and conviction.”
“Growth doesn’t come from doing more. It comes from doing the right things consistently, with clarity and conviction.”
ENERGY MEETS STRUCTURE
ENERGY MEETS STRUCTURE
Why Citrus. Why Slate.
Why Citrus. Why Slate.
Why Citrus. Why Slate.
Citrus
Energy, clarity, and momentum.
The spark that cuts through noise and moves
ideas forward.
Citrus
Energy, clarity, and momentum.
The spark that cuts through noise and moves ideas forward.
Citrus
Energy, clarity, and momentum. The spark that cuts through noise and moves
ideas forward.
Slate
Structure, foundation, and discipline.
The systems that make progress repeatable
and sustainable.
Slate
Structure, foundation, and discipline.
The systems that make progress repeatable and sustainable.
Slate
Structure, foundation, and discipline. The systems that make progress repeatable and sustainable.
Together
Energy without structure burns out.
Structure without energy stalls.
Citrus & Slate exists at the intersection of both.
Together
Energy without structure burns out. Structure without energy stalls.
Citrus & Slate exists at the intersection of both.
the team
the team
Senior Leaders,
Not Hired Hands
Senior Leaders, Not Hired Hands
Senior Leaders, Not Hired Hands
The same people you meet in the pitch are the ones doing the work.
Citrus & Slate was founded by three senior leaders with decades of experience across creative, content, and strategy — built inside some of the world's most recognized brands in luxury, travel, and hospitality.
We've led creative direction for global hotel brands. Built content systems for Fortune 500 companies. Shaped go-to-market strategy for brands navigating growth, repositioning, and everything in between.
What we share is a belief that great marketing requires more than good execution. It requires senior thinking, clear systems, and the kind of judgment that only comes from having done this work, at the highest level, for a long time.
When you work with Citrus & Slate, you work directly with that experience. Not a team assembled around it. Not a junior team inspired by it. The real thing, from day one.
The same people you meet in the pitch are the ones doing the work.
Citrus & Slate was founded by three senior leaders with decades of experience across creative, content, and strategy — built inside some of the world’s most recognized brands in luxury, travel, and hospitality.
We’ve led creative direction for global hotel brands. Built content systems for Fortune 500 companies. Shaped go-to-market strategy for brands navigating growth, repositioning, and everything in between.
What we share is a belief that great marketing requires more than good execution. It requires senior thinking, clear systems, and the kind of judgment that only comes from having done this work, at the highest level, for a long time.
When you work with Citrus & Slate, you work directly with that experience. Not a team assembled around it. Not a junior team inspired by it. The real thing, from day one.
Years of Experience
Years of Experience
45 combined
45 combined
Top Verticals
Top Verticals
Travel, Hospitality, Luxury, Retail
Industry Awards
Industry Awards
20+
20+
Children + Pets
Children + Pets
8 combined
8 combined
Expertise across the team
Creative direction · Brand identity · Digital experience · Omnichannel campaigns · Messaging architecture · Brand voice · Content marketing · Campaign storytelling · Go-to-market strategy · Audience segmentation · Analytics & insight · Campaign planning
Expertise across the team
Creative direction · Brand identity · Digital experience · Omnichannel campaigns · Messaging architecture · Brand voice · Content marketing · Campaign storytelling · Go-to-market strategy · Audience segmentation · Analytics & insight · Campaign planning
Want to know more about who we are?
Want to know more about who we are?
experience
experience
Our Work
Speaks For Itself
Our Work Speaks For Itself
Our Work Speaks For Itself
Over the course of our careers, our team has led creative, content, and strategy for some of the world's most recognized brands across travel, hospitality, retail, and beyond.
Over the course of our careers, our team has led creative, content, and strategy for some of the world’s most recognized brands across travel, hospitality, retail, and beyond.
WHO WE WORK WITH
Who we work with
Built for Brands Ready to Move With Intention
Built for Brands Ready to Move With Intention
Built for Brands Ready to Move With Intention
If you’re looking for a hospitality marketing agency, a fractional marketing team, or a creative and strategy partner that can finally bring it all together, you’ve come to the right place.
If you’re looking for a hospitality marketing agency, a fractional marketing team, or a creative and strategy partner that can finally bring it all together, you’ve come to the right place.
Premium Brands
Brands where craft, perception, and customer experience are core to the business. Not an afterthought.
stretched marketing Teams
Teams doing great work without enough senior bandwidth. Who need a true partner, not more vendors to manage.
leaders who value seniority
Decision-makers who want to work directly with experienced people. Not to be passed down to junior teams after the pitch.
Brands Ready to Move
Companies that are done with agency bureaucracy and ready to build systems that actually compound over time.
Sound like you?
“Our best partnerships are built on a shared belief:
that clarity, craft, and momentum aren't trade-offs. They're the goal.”
“Our best partnerships are built on a shared belief: that clarity, craft, and momentum aren’t trade-offs. They’re the goal.”
“Our best partnerships are built on a shared belief: that clarity, craft, and momentum aren't trade-offs. They're the goal.”
Your brand deserves a better kind of agency.
Your brand deserves a better
kind of agency.